Colorful, whimsical and gut-friendly: 18 product niches on the rise, led by serum body wash at over 4,000% growth

Asked:

“A list of new niches and products that are gaining in popularity”

A scan of 18 consumer niches across beauty, wellness, food and drink, pets, home decor, hobbies, fashion accessories and gardening, drawn from 9 source hosts (research conducted 2026-09-06). Each niche carries the strongest popularity signal its source reported — a mix of searches, sales, retailer adoption, purchases and listing mentions, across different markets and time windows. Signals are directional, not an apples-to-apples ranking; one is a forecast, the rest are observed.

Bars use a log scale because signals span 6% to over 4,000%. Each bar keeps its source's exact metric wording — these are not directly comparable measures. Hover a bar for products and why it is growing. Striped bar = forecast-only signal.

Serum body wash grew over 4,000% year over year — a format that crossed from novelty into real demand within one year. spate.nyc

Colorful accessories are up +3,000% in Etsy rising searches as Gen Z rejects minimalism for maximalist joy — dopamine items ride the same wave at +40%. etsy.com

Seeds and seed tape grew 681% among US Shopify merchants (September 2025 vs 2024), riding gardening and sustainable-living demand. shopify.com

Mahjong sets saw a 39% lift in Faire retailers carrying them after taking off on TikTok for bridal showers and game nights. faire.com

The 18 opportunities, by product family

Family	Niche & products to sell	Signal (verbatim)	Period / market	Why growing	Source

Method: 18 niche rows shortlisted from 9 source hosts; research conducted 2026-09-06; no URL supports more than 2 of the 18 rows. Each row keeps its source's stated growth value, metric type and measurement period; where a niche reported several figures, the chart plots the largest and prints them all. Some source pages lack machine-readable publication dates; their stated measurement periods are retained and dates are not inferred. Metrics mix searches, sales, retailer adoption, purchases and listing mentions and are directional, not comparable. One signal (low-lift passive wellness) is a forecast, not observed.

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