Clay charges for usage, not seats: every plan has unlimited seats and two meters — Actions and Data Credits

Asked:
what is clay's pricing model

Four current Clay plans (Free, Launch, Growth, Enterprise), prices in USD as checked 6 November 2026, with each plan's monthly Action and Data Credit allowances, plus the billing mechanics behind both meters, drawn from Clay's own pricing pages and two independent guides.

What each plan costs and what usage it includes per month

Month-to-month price Effective monthly price with annual billing Actions per month (platform work) Data Credits per month (purchased data)

Price bars share one dollar scale; usage bars share a separate per-month scale (monthly-billing allowances). Enterprise is custom-priced with custom limits — blanks are not zero. Hover a plan for detail.

How the bill works

Two meters, one subscription

Data Credits pay for data bought in Clay's marketplace — emails, phone numbers, company data from 150+ partners, and some AI. Actions pay for orchestration: enrichment steps, running a table, AI calls, syncing to third-party systems, and exports. clay.com

Unit economics

Data Credits start at $0.05 each and Actions at less than $0.01 each; both get cheaper with scale. Typical data costs: 0.5 Data Credits per email found or LinkedIn profile enrichment. ai-ark.com

No result, no charge

If an enrichment returns nothing, neither Data Credits nor Actions are charged. A found email is charged, refunded only if the provider refunds Clay. clay.com

Bring your own keys

Connect your own provider API keys and Data Credits are not consumed at all — but each enrichment, workflow step, and sync still costs one Action, so there is a small per-record platform cost. BYOK is included even on Free. clay.com

Top-ups and tiers

On Launch and Growth you can buy extra Data Credits at a 30% premium or step into a higher Action tier without changing plans; the two tiers are priced separately on Clay's pricing page. getbreakout.ai

Rollover

Data Credits roll over up to 2x the monthly amount on Launch and Growth (Clay's own table says up to one month's credits, 15% of annual); Actions reset each billing cycle and do not roll over. ai-ark.com

Findings

Clay's pricing page headlines the annual-billing effective rates — $167 (Launch) and $446 (Growth) — while month-to-month billing actually costs $185 and $495; the lower numbers require an annual commitment. getbreakout.ai
Growth costs 2.7x Launch month-to-month but includes only 2.7x the Actions and 2.4x the Data Credits — cost tracks consumption nearly linearly across paid tiers. ai-ark.com
Annual plans allocate usage yearly: Launch carries 180,000 Actions and 30,000 Data Credits per year; Growth carries 480,000 and 72,000. getbreakout.ai
Enterprise is custom-priced with an annual commitment and custom usage limits; renewing at an equal or higher commitment lets customers carry over up to 15% of the prior year's purchased credits. ai-ark.com

Plan comparison

PlanMonth-to-monthAnnual billing (effective /mo)Actions /moData Credits /moActions /yrData Credits /yrSeatsIntended forSource

Plan data: 4 rows (one per Clay plan), prices in USD checked 6 November 2026; Actions and Data Credits are monthly-billing allowances per month, with annual-plan totals per year. Mechanics drawn from 4 source pages: Clay's pricing page and FAQ plus two independent guides (ai-ark.com, getbreakout.ai). Enterprise price and limits are custom and shown blank. Per-feature plan details were cut for space.

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