Nine documented Rolex billboard-scale placements in 2026 cluster in five markets, with Augusta the densest
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As of 24 September 2026, public reporting documents 9 Rolex billboard or billboard-scale out-of-home executions across 5 markets — Augusta, Williamsburg (Brooklyn), London, Monte-Carlo and New York — supported by 7 independent source hosts. This is a documented-example shortlist, not a complete global media plan; spend, impressions and exact flight dates were generally not disclosed.
Five markets, three kinds of inventory
Schematic, market-level map — source rows carry no coordinates; markers sit at city centres. Circle area shows executions per market; colour shows medium.
Billboard
Hand-painted mural (Colossal Media)
Landmark / experiential OOH
Augusta was the most concentrated market during Masters week: a Tiger Woods billboard on Washington Road corroborated by 7 pages, plus on-property ambassador billboards for Adam Scott and Jon Rahm.
express.co.ukWilliamsburg carried two sequential four-wall hand-painted mural casts by Colossal Media — filmmakers (Scorsese, Zendaya, Cameron, Jia Zhangke) and then tennis stars (Sinner, Gauff, Alcaraz, Świątek).
colossalmedia.comLondon's Piccadilly Oscar-winners billboard is the most precisely dated placement, photographed in situ on 30 March 2026.
gettyimages.comRockefeller Center's June banners and permanent four-sided clock are landmark brand installations rather than conventional billboards — reporting framed the takeover as turning the complex itself into a billboard.
prismnews.com
All nine documented executions
| Execution | Market | Medium | Timing | People / partner | Pages | Source |
|---|
Method: 9 deduplicated Rolex billboard-scale OOH executions documented from 12 diverse queries screening 1,779 unique web results dated December 2025 onward, compiled 24 September 2026. "Pages" counts corroborating web pages per execution; rows span 7 independent hosts and no single URL backs more than 22.2% of rows. Verification narratives and full purpose text were cut for space. Map positions are schematic city centres, not billboard coordinates.