MISTR leads U.S. telePrEP on public PrEP metrics — 500K+ patients and about 19% of 2024 prescriptions — while most rivals disclose only company-wide reach

Asked (summary):

Lay out the top 10 players in the telePrEP space by size; show which geographies (by state) each is strong or weak in; map all of their go-to-market channels and flag which are big or effective; and list their most successful campaigns.

This report covers a 10-brand national competitive set — all 10 requested slots — built from a live-web scan on 2026-10-03: 91 geography evidence rows and 857 GTM/campaign evidence rows, filtered to these brands and to PrEP-relevant activity. The ranking is a market-scale / evidence composite, not an audited patient-volume league table; the geography rows carry no coordinates, so states are matched by standardized names, and undisclosed figures are shown as “not publicly disclosed,” never zero.

Scale, footprint and go-to-market in one view

Brands ordered by web-evidence visibility rank. Blue cells are channels where a row carries a numeric result (patients, conversions, reach, locations, market share); pale cells are channels in use whose effectiveness is not publicly quantified. Hover a cell for the evidenced channels behind it. PrEP-specific scale is distinguished from all-company scale.

evidenced and quantified (big / effective) used; effectiveness not publicly quantified no PrEP-relevant evidence found

State footprint: available is not the same as strong

Claimed state coverage per brand (company or comparison-page claims). Nationwide availability does not imply equal strength everywhere; explicit strong/weak evidence is rare and noted beside each bar. No weak states are inferred from missing evidence.

Most successful campaigns — measured outcomes only

Ranked informally by weight of the measured result; the metric and date are shown with each. Campaigns with reach or future goals but no realized result sit in the strategic-bets note below. No PrEP-specific quantified campaign outcome is public for FOLX Health, Sistr, Wisp, Plume or TBD Health.

Largest reach / strategic bets — goals, not realized results
Grindr agreed to acquire Freddie for $250M (Sept 2026), bringing PrEP into an app with nearly 16 million average monthly active users and a stated goal of connecting 10 million LGBTQ+ people to HIV prevention by 2028 — an exceptionally large prospective distribution channel, labeled here as reach and goal, not a realized campaign result. financialpost.com
Scale claims are not comparable: MISTR and Freddie report PrEP-specific volumes (500K+ and 55K+ patients), while Nurx’s 2M+ and Wisp’s 1.8M+ span all services — their PrEP volumes are far smaller or undisclosed. freeprep.org
Only one explicit weakness signal exists in the geography evidence: FOLX Health’s growth reportedly lagged in at least ten U.S. states, despite its 50-state availability claim. grokipedia.com
Nurx’s coverage count conflicts across sources — 28 to 36 states depending on the page and date — a reminder that these are company and comparison-page claims, preserved rather than averaged. easystd.com
Events and Pride activations convert measurably: MISTR’s Palm Springs launch put 375 people on PrEP against a 300-person goal, and Q Care Plus’s Grindr bus tour drew 2,000+ participants at one Chicago Pride stop. qcareplus.com

The 10-brand shortlist

Every row links its source. “Scale type” says whether the disclosed figure is PrEP-specific or company-wide.

RankBrandDisclosed scaleScale typeCoverage claimMentionsHostsSource

Method: live-web scan conducted 2026-10-03 across roughly 1,600–1,900 unique pages per research stream; extracted sets hold 10 shortlist rows, 91 geography evidence rows and 857 GTM/campaign evidence rows, filtered here to the 10 national brands and PrEP-relevant channels (GLP-1, contraception, HRT and general telehealth marketing excluded). Rank is a public-evidence visibility composite, not audited market share; scale figures are company or source claims with dates preserved; conflicting claims are kept, not averaged; “not publicly disclosed” replaces zero. No coordinates in the data; geography maps by standardized state names. The shortlist is a national-brand set, not a census of local or state telePrEP programs. Some channel examples were cut for space; the matrix tooltips show up to two per cell.

This report was generated automatically by Keenable SELECT at a user's request, from publicly available web sources linked herein. Keenable does not review, verify, or endorse its contents and makes no representation as to accuracy, completeness, or timeliness; AI-based extraction may contain errors. Nothing in this report is investment, legal, financial, or other professional advice. All trademarks and referenced content remain the property of their respective owners; no affiliation or endorsement is implied. To report an error, rights concern, or request removal: legal@keenable.ai.

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