No single winner: churning Gong customers scatter across 15 replacements, led by Attention, Aviso and Claap

Asked:

"where are churning gong customers migrating to?"

This covers 26 named companies whose completed moves off Gong are publicly documented — 27 destination rows, because Persona appears under both Glyphic and its rebrand Airspeed — drawn from 16 independent source hosts. It is not Gong's internal churn data and not a market-share estimate: it is a directional view of migrations that companies or vendors chose to disclose, and most sources are vendor-published case studies.

Documented destinations, by named customers

Bars count named companies per destination. Darker bars mark the top three visible destinations; Clari and Clari Copilot are combined as one family, and Persona is counted once under Airspeed (formerly Glyphic). Hover or tap a bar for the company names.

What the pattern says

The top three destinations — Attention (5), Aviso (4) and Claap (4) — account for half the sample; the other 13 companies scatter one each across 12 products. attention.com
Cost is a recurring driver: Brandlive cut its call-recording bill 33% moving to Chorus, and BIMobject moved 50+ seats to Garba at roughly one-third its former Gong price. zoominfo.com
Time-on-admin claims are the loudest outcomes: Metaplane reports 3–4 hours saved per rep weekly on Attention, and Solidroad says post-call admin fell from about 10 hours to about 1 on Ergo. joinergo.com
One move was regulatory rather than functional: HolidayCheck left Gong for Weflow specifically to get a European, GDPR-safe platform. weflow.ai

Why they left

Five themes repeat across the documented reasons. Companies consolidate point tools into a broader revenue platform (League, Ryder, Revaly, Iru). They want AI that acts on calls — updating CRM, drafting follow-ups, analyzing whole deal lifecycles — rather than just recording and transcribing (Abridge, Solidroad, Persona, mParticle, Owner). They cut cost and unused feature bulk (Engine, Brandlive, BIMobject, Everstage). They chase adoption that Gong never achieved across the team (BIMobject, Tracksuit). And in HolidayCheck's case, EU/GDPR requirements decided the move.

The evidence, row by row

CompanyMoved toReason givenReported outcomeSource

Most rows come from vendor-published case studies and comparison pages; those claims are marked "vendor-published" and should be read as marketing-reviewed accounts. Blank cells mean the source gave no reason or outcome.

Method: 27 publicly documented Gong-replacement rows covering 26 named companies (Persona appears twice via the Glyphic-to-Airspeed rebrand), gathered from 16 independent source hosts; no single URL backs more than 11.1% of rows. Each row records the company, destination product, stated reason, reported outcome and source URL; publication dates where available run 2024–2026. Counts are named documented customers per destination, not market share; Gong's internal churn data is not public, so this sample skews toward vendors that publish switching stories. Long quotes are trimmed for space in the table.

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